Each Fendi Private Suites will be a precise extension of Fendi's take on luxury: sophisticated, yet fiercely opulent. Each geographic extension will be located in the heart of the top luxury fashion districts, in close proximity to a Fendi flagship store. Serving up the distinct Italian craftsmanship and elegance they are known for while renovating the property to be in harmony with the surrounding environment.

Fendi Private Suites maintains the objective to be purveyors of luxury and style, while including local sensibilities of each destination informing the experience offered at each property. In the expansion to Beverly Hills, Fendi's spacious suites will feature a delicate blend of true luxury and California ease. The property will contain only 7 suites, in order to develop extremely personalized attention, peaceful tranquility, and the ultimate privacy and discretion for the most elite customers.