HAUS AD CAMPAIGN
The stylish Sonoma-based brand, Haus, is known for its farm-to-bottle apéritifs that are lower in alcohol and made with transparent ingredients. This project proposed elevating the brand to a higher-end luxury market by offering a dynamic marketing campaign to increase brand awareness and customer engagement. Primary media utilized include TikTok, email newsletters, Instagram, and event marketing in order to best tap into the Millennial and Gen Z consumer mental spaces.
The importance of video content marketing…
Video ads have a 30% higher audience reach than image advertising. Whether posted on Instagram, YouTube or TikTok, short-form video has quickly become one of the most influential and critical players for connecting consumers to products.
The desire for experiences over products…
Millennials and Gen Z are searching for experiences and community rather than items. Experiential and event marketing is an opportunity for brands to create experiences that are memorable and powerful and immerse the consumer into the brand identity, reaching them on a deep, emotional level.
The need for personalized and thoughtful engagement…
Email newsletters may seem old school, but it is still one of the best channels to reach people on. The main advantages of email are its low cost and high speed of delivery. Additionally, this type of marketing communication can drive sales and boost engagement by connecting with subscribers through VIP exclusive discounts, company news, fun ways to use your products, educational content, and special promotions.
For every $1 spent on email marketing, there is an average return of $42
There are 4.3 billion global email users in 2022. that represents more than half the world's population
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